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Digital Agency Formula: 101
Getting Started
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Course Syllabus
New Student Orientation
Module 1: Social Media Platforms Explained
FB, IG, Twitter, TikTok, LinkedIn (11:24)
BONUS Video: One Size Does Not Fit All (12:15)
3/9 - Q & A Zoom Recording (75:01)
Module 2: Laying Down The Foundation
Module 2 Presentation Slides
Business Model (5:57)
Naming Your Agency (6:25)
Forming Your Agency (2:54)
Choosing Your Domain (8:16)
BONUS: Checklist For Forming Your Agency
FUZE Naming Your Brand Worksheet
3/14 REPLAY Guest Speaker Zoom - Karen Lewis - Business Credit (49:32)
3/16 Q&A Zoom Recording (56:48)
Module 3: Customizing Your Agency
Module 3 Slides
Finding Your Niche (5:56)
BONUS: Niche Worksheet
Outsourcing, Services, Plans, & Pricing (6:38)
Management Software Options (5:41)
BONUS: Customizing Checklist
BONUS Video & Worksheet: Identifying Your Customer Avatar (24:39)
3/23 Module 3 Q&A (11:51)
3/23 Zoom Training: Building Your Agency Website/Landing Page & Creating Your Logo (109:31)
3/24 REPLAY Niche, Services, Plans (69:37)
3/25 REPLAY Guest Speaker Zoom - Shaquana Cuttino Jones Esq- Legalizing Your Business (37:23)
Module 4: Acquiring Clients
Module 4 Slides
Overcoming Fear & Objection (7:09)
Telling Your Story (4:26)
Top Ways To Find Clients (5:36)
Social Media Marketing & Email Marketing Techniques (103:25)
3/30 Q&A Recorded Zoom (41:41)
3/30 Zoom Training 6:30pm EST: Social Media/Email Marketing
3/31 Guest Speaker Zoom Training 1pm EST: Sherri Somers - Video Content (55:13)
4/2 Zoom Training 9:00pm EST: Active Campaign (90:57)
Module 5: You've Got A Client, Now What?
4/6 Zoom - 6:30pm EST - Creating Contracts & Terms, Proposals, Invoices (91:02)
4/7 Zoom - 1:00pm EST - What You Will Need From Your Client, Monthly Reporting, Retaining Your Client (73:20)
BONUS - Monthly Social Media Reporting Template
Module 6: Additional Streams of Income, w/o Physical Client Contact
7 Ways To Make Additional Income (46:54)
Bonuses
BONUS: Book List
BONUS: Digital Social Media Planner w/ Tutorial (15:18)
BONUS: Hashtag Hacks (31:33)
BONUS: 10 Laws Of Marketing Webinar (45:20)
BONUS: Business Bundle - 14 Tools To A Great Start
BONUS E-Book: 5 Things To Do To Launch Your Digital Agency
BONUS: IG Training (83:51)
BONUS: Social Media Templates
BONUS: Sample Contract
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Management Software Options
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